![]() ![]() While it wasn’t the first smartphone ever created, Apple has managed to cement its position at the forefront of consumer perception. The Law of the Mind: “It’s better to be first in the mind than to be first in the marketplace.” Think about it: when you think of smartphones, the iPhone immediately comes to mind.Here are 8 of the marketing best practices that the authors discuss. While there’s value in all 22 of the marketing laws they mentioned, I have a few favorites that are particularly useful to the clients I work with. In this book, they cover 22 laws that can help business owners change their perspective about their marketing practices. ![]() Trout and Ries are marketing strategists whose work is simple and straightforward to understand and implement. Some of my favorite marketing authors are Jack Trout and Al Ries, the writing team behind The 22 Immutable Laws of Marketing.
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